Realtor Websites – Real Web Results Blog

I would recommend that you regularly check to ensure those you have traded links with are keeping up their end of the bargain. You may be surprised at what you find. Today for example I was checking the reciprocal links of a client’s site and found that 100% of the links we had carefully accepted over the last couple of years had stopped linking back. Every last one!

The links we were providing to these cheaters were all good links on a PR3 page – which was way better than we were getting in return in the first place. There was no reason for these sites to remove their link back. I guess some people just like to take advantage of others.

So, even if you carefully check out potential link exchanges (as outlined in other posts here) to ensure that you are getting a fair trade – you need to keep checking to make sure you are still getting value and are not being taken advantage of!

In an earlier post I outlined how to tell if an offer to exchange links was worthwhile. Lately there has been some talk that exchanging Reciprocal Links no longer works. The fact is that link exchanges still work although I believe some carry more weight than others. It has been widely noted in SEO forums (and I agree) that a link from a site whose links are organized as a “web directory” IS ignored.

By “web directory” I mean where they have multiple categories not related to the actual theme of the site – so if a real estate site has a links directory that has categories for travel sites and health insurance sites etc. – you probably get no benefit from the exchange.

Also, if a site uses popular links programs like Linksmanager you most likely get zero benefit from from the link as Google would recognize such programs and ignore links from them.

It IS getting harder and harder to find link exchanges that are of value but there still are some out there.

The practice of redirecting one domain or website to another does have some serious problems. It is commonly preached that as a way of increasing your internet business it is a good idea to have lots of domains – perhaps targeting different keywords or market areas – all pointing at your website. The reality is that this can actually cause you serious grief. Continue reading »

Search engine forums have been buzzing with talk of the “Sandbox” for months now – “does it or does it not exist” and “can it be beaten” are the usual topics of discussion.

In case you don’t know, the “Sandbox” is a label that has become associated with Google’s practice of not ranking new sites – more precisely, not ranking new sites in new domains competing for competitive commercial search terms. Continue reading »

I just finished checking reciprocal links in the Epowered Professionals Realtors Directory and had to remove a couple of dozen Realtors from the directory because they were no longer reciprocating links.

Every time I check it is the same old story – a number of agents put a link on their website, apply for inclusion in the directory and then once they are in they remove the link. I wonder if they are just as dishonest in their dealings with clients and other Realtors? Continue reading »