Ever since Google’s big shakeup update last November – dubbed the “Florida” Update – it has been extremely hard for individual Realtor sites in most market areas to rank highly in Google for competitive keywords. This is not isolated to Realtor sites but is a phenomenon that applies to all commercial sites in all industries.
For Realtor sites it does not apply in all market areas either. Google has a list and some market areas are not on it usually because they are very small and managed to stay off the radar. The sites that replaced the missing websites were sites deemed to be “authority” sites or directories for the most part. Continue reading »
