Am I the only one waiting with nervous anticipation for Google’s annual fall shakeup? Remember the one last November that was dubbed the “Florida” update? Whoo Boy! That was a doozie!
Apparently Google reps have said that future shakeups will not be as dramatic as “Florida” – I don’t know whether that is good or bad. With Google’s current situation maybe this year will be the first year without a major fall shakeup.
Google must be as happy as a clam as their Adwords revenue is producing record profits and a skyrocketing share price. Since they stopped ranking newer sites for competitive keyword searches the only alternative for some is to purchase Adwords. Where is Google’s incentive to fix their index?
Gee, I wonder if it is just a coincidence that having an old stale index that doesn’t rank new sites also happens to increase revenue?
A few years ago when Inktomi was king they broke their index and then charged for the fix – paid inclusion. They had good revenues as result too until searchers noticed that their results were no longer relevant and left in droves to the new kid on the block – Google. Now Google is following the same path as far as I can see.
That leaves a great opportunity for MSN’s new search engine!
