Realtor Websites - Real Web Results Blog

When building a website it is always a good idea to look at other successful sites and see what they have done so you can find clues as to what you can do to be just as successful. Some decide that the easy solution is just to copy some of the content or duplicate the meta tags. Those that try the unscrupulous and illegal route will be very disappointed!

It is not that there may be a risk of being caught - it is 100% certain that you will be caught. Not only will you eventually be caught and face the potential embarrassment of having your crime publicized throughout the internet where anyone searching for your name and/or business will find that you are an unethical crook - the tactic does not work.

Since Google is currently the most important search engine on the planet - you need to rank well there. Stealing content or tags from another successful site will actually do just the opposite. You see, before presenting search results one of the things Google looks for is near-duplicate content. If multiple search results contain identical titles and snippets, then only one of the documents is returned.

Guess what? That one document that is returned will not be yours. Google will return the most authorative document (earned over time with age, content, and links) and that will be the original document - not your site with its cut + paste content or tags.

So, don’t be tempted to take what you think is an easy route as it will only hurt you. To be successful one of the things you need to do is be original - being just like another successful site will leave you bruised and buried.

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