December 28th 2004 11:03 pm

Google Shakes Things Up

Back in early November in this post I wrote that we were due for Google’s annual big shakeup. We seem to be experiencing it now.

Google began an update around December 15th and results are still jumping around. Many in SEO forums are not happy with the current state of affairs and report irrelevant results for their keyword searches as well as a loss of their own positions.

I see quite a change in the serps (search engine results pages) for some searches and mostly newer sites have suffered. My own view is that Google is definitely having some problems because aside from the changes in positions the serps sometimes show several results from one site where they normally will only show one. As well, last week their cache: command was not working – one could click on a cache link and see the cached page but using the cache: command would show no cached page.

The results I see using the site: command seem to indicate the results we see now are partly due to an incomplete database being used.

When search engines have problems such as this they usually get fixed the next update so if you are affected patience is required. So, relax and enjoy the holidays!

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