Comments on: How Often Should A Website Be Updated? http://www.realwebresults.com/blog/how-often-should-a-website-be-updated/13/ Maintaining a successful online real estate presence for Realtors. Sat, 22 Nov 2008 09:23:34 +0000 http://wordpress.org/?v=2.6.3 By: Doug Towes http://www.realwebresults.com/blog/how-often-should-a-website-be-updated/13/#comment-58 Doug Towes Wed, 18 Apr 2007 19:52:00 +0000 http://www.realwebresults.com/blog/how-often-should-a-website-be-updated/13/#comment-58 This from a Blog interview with Matt Cutts from Google by a <a HREF="http://www.chinamyhosting.com/seoblog/2007/04/10/interview-matt-cutts-en/" REL="nofollow">Chinese blogger</a>.<br/><br/>Question: Some SEOs believe that freshness plays an important role in Google ranking. Many think blogs are easier to rank better due to freshness. Yet some SEOs think it’s not a good idea to tweak web pages frequently.<br/><br/>What do you suggest? Update web pages often, or no?<br/><br/>Matt Cutt's Answer: It depends on the industry that you are in. I would do whatever makes the most sense for your users. Just changing a page more often for the sake of having a page change is probably not very productive. But if you have a blog, then posting more often might attract more users. So for some people it might make sense to change the page less often (a manufacturing company, for example), while for some people it will make sense to change the page often to attract more visitors (e.g. if you are a blogger). This from a Blog interview with Matt Cutts from Google by a Chinese blogger.

Question: Some SEOs believe that freshness plays an important role in Google ranking. Many think blogs are easier to rank better due to freshness. Yet some SEOs think it’s not a good idea to tweak web pages frequently.

What do you suggest? Update web pages often, or no?

Matt Cutt’s Answer: It depends on the industry that you are in. I would do whatever makes the most sense for your users. Just changing a page more often for the sake of having a page change is probably not very productive. But if you have a blog, then posting more often might attract more users. So for some people it might make sense to change the page less often (a manufacturing company, for example), while for some people it will make sense to change the page often to attract more visitors (e.g. if you are a blogger).

]]> By: Richard McCollim http://www.realwebresults.com/blog/how-often-should-a-website-be-updated/13/#comment-57 Richard McCollim Fri, 15 Dec 2006 19:38:00 +0000 http://www.realwebresults.com/blog/how-often-should-a-website-be-updated/13/#comment-57 Although I understand your intent is that changing websites just to impress a search engine is not beneficial, it comes across as advising not to change the site much at all. However, a responsible real estate agent should update listings and photos of current homes for sale (imagine trying to impress a buyer client with a home from 2002); make changes to community information, such as a community calendar; update articles and newsletters; and even update advice according to the market. Yes, their background info, introduction, general template, and so forth might remain unchanged. <br/>PS I had to create a blog just to respond to this. Do you have any ideas how to make it a useful marketing tool? Although I understand your intent is that changing websites just to impress a search engine is not beneficial, it comes across as advising not to change the site much at all. However, a responsible real estate agent should update listings and photos of current homes for sale (imagine trying to impress a buyer client with a home from 2002); make changes to community information, such as a community calendar; update articles and newsletters; and even update advice according to the market. Yes, their background info, introduction, general template, and so forth might remain unchanged.
PS I had to create a blog just to respond to this. Do you have any ideas how to make it a useful marketing tool?

]]>